Introduction
Getting approved to sell on Walmart Marketplace is one of the most crucial steps for eCommerce growth—but also one of the most challenging. Walmart’s strict vetting process ensures that only qualified, professional sellers make it onto the platform.
Unfortunately, many applications get rejected due to avoidable mistakes. In this article, we break down the most common pitfalls and how to avoid them.
Mistake 1: Incomplete or Inconsistent Applications
Many sellers rush through the application, providing missing or mismatched details (tax ID, legal name, or business license info). Walmart carefully cross-verifies data, and discrepancies often lead to instant rejections.
Mistake 2: Weak or Non-Compliant Website
A professional business website is often required. Missing policies (privacy, returns, shipping), poor design, or incomplete contact information signal to Walmart that the business may not be trustworthy.
Mistake 3: Lack of Business Credibility
Walmart favors sellers with legitimate experience. Businesses that appear like dropshippers or lack inventory visibility risk rejection. Proof of prior sales, supplier relationships, or established presence can make applications stronger.
Mistake 4: Ignoring Compliance Standards
Tax compliance, product authenticity, and adherence to Walmart’s Terms of Service
are non-negotiable. Ignoring these can lead to rejection—or account suspension later.
Conclusion
Getting approved requires preparation. Ensure your business credentials are aligned, build a compliant website, and present your brand as a credible, long-term partner. A professional approach dramatically increases your approval chances, saving time and avoiding frustration.